Drew Matthews

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Flixel

Flixel is an iOS app that lets you create beautiful cinemagraphs. Since joining the team as a Lead Product Designer, I overhauled everything. This included a complete re-design of the iOS app, website, logo and assorted business documents.

Flixel brand
Flixel icon set

Flixel, the universal app

The Fitbit design team decided to invest in a core design team. Myself and another designer along with a handful of engineers combed through our iOS and Android apps and touched nearly every screen in an attempt to optimize our design components. We provided Sketch files for designers and built code ready components for feature team engineers.

Filters

The Fitbit design team decided to invest in a core design team. Myself and another designer along with a handful of engineers combed through our iOS and Android apps and touched nearly every screen in an attempt to optimize our design components. We provided Sketch files for designers and built code ready components for feature team engineers.

Mac OSX

Flixel Cinemagraph Pro was built off of our iOS counterpart. But completely rebuilt to take advantage of the processing power of the new Mac Pro (trash can) We knew we wanted the same fluid workflow from the iOS app but reimagined for desktop. We also knew everything would need to run smoothly for 4K video.

Once you had your footage into the app. You could tackle the workflow that best suited your own creation style. You could jump right into creating your loop, or you could start with filters to set the mood. Since our workflow was on destructive and flexible you could start however you wanted and finish off with a great rendered cinemagraph.

Apple Design Award Winner 2014

In the spring of 2014. Shortly after I had left Flixel. I found myself in the Moscone Center watching the Apple Design Awards. We won that year. Part of a group of 12 apps that did. Its still amazing to me.

Flixel AAW

Selected Work

SoFi
Fitbit

©2018 Drew Matthews